The Northern California Golf Association built Poppy Hills – the new name a winner of a member contest – to serve as its headquarters and tournament home. The land had been earmarked for a golf course by Pebble Beach founder Samuel F.B. Morse, and the 164-acre site was sold to the NCGA in 1977 for just $7,000 per acre. As demand for amateur tournament golf grew, Poppy Hills was needed to complement Spyglass Hill, which still hosts many of the NCGA’s majors.